Strategic digital execution brings ROI
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Maturity Assessment
Our recent survey of 100 C-level retail executives provides insights into their digital transformation plans and challenges, and specifically, how they are using technology to transform their customer experience, workforces and supply chains.
2021 Retail Digital Transformation Survey
Digital Acceleration for Retail Recovery
WANT MORE THAN JUST THE KEY TAKEAWAYS?
Expect digital investments will increase profitability in the next 12 months
BDO'S TAKE
With 85% of retailers actively pursuing digital transformation, simply “doing digital” is not enough. To see strong ROI, retailers need differentiated strategies—backed by data—and accelerated execution.
Strategic Digital Execution Brings ROI
97%
BDO'S TAKE
Mobile app/in-app purchasing
Top 3 Digital Solutions Retailers are Using to Improve…
Retailers are making both front and back-end investments to provide a frictionless, convenient and personalized shopping journey across channels.
BDO'S TAKE
The 2021 Retail Digital Transformation Survey was conducted by Rabin Research Company, an independent marketing research firm, in January 2021. The survey included 100 C-level retail executives at middle market organizations.
Methodology
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Automation is augmenting retail work
CX is the top digital priority for retailers
CX Is the Top Digital Priority for Retailers
70%
Automation will replace specific, manual tasks—not eliminate entire roles—
and free up employee time to focus on higher-level work.
Automation Is Augmenting Retail Work
Reorienting workforce toward strategic initiatives
47%
Developing a strategy for an AI-enabled workforce
39%
Comprehensively
re-evaluating roles
38%
Increasing headcount
26%
Decreasing headcount
21%
BDO'S TAKE
Data transparency across the supply chain is critical to creating a seamless omnichannel experience and deliver on customer demands.
Efficient Supply Chains Hinge on Data Analytics
Warehouse management system applications
47%
Changes to workforce strategy in response to automation
Survey Respondents
Efficient supply chains hinge on data analytics
62%
Expect digital investments will increase revenue in the next 12 months
75%
47%
Success rate of digital initiatives to date
100%
78%
Retailers implementing digital transformation plans
All retailers
(expected business outcomes were achieved or surpassed)
Online & Mobile Commerce Experience
Social commerce
61%
Shared online/mobile shopping carts
57%
In-store analytics
68%
Mobile POS
64%
Wayfinding capabilities via app
35%
In-Store Experience
We are not automating
3%
Top 3 solutions retailers are using to improve omnichannel logistics
Real-time order tracking
55%
Connected inventory management system or in-aisle re-stocking
52%
Methodology
Survey
respondents
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