Tech companies fast-track digital transformation
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Maturity Assessment
Our recent survey of 100 C-suite technology executives provides insight into their digital transformation plans, threats and opportunities. Here’s what we found:
2021 Technology Digital Transformation Survey
Powering the Future of Business
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Adding new digital projects
BDO'S TAKE
As a result of the events of 2020, tech companies are innovating quickly…
Tech Companies Fast-track Digital Transformation
57%
BDO'S TAKE
Driving operational efficiencies
High risk, high reward
Customer needs are changing and expanding. To meet these expectations, tech leaders are prioritizing upgrading service and experience to edge out competition.
BDO'S TAKE
Methodology
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Enhanced reliability requires product & process optimization
Upgrading customer experience tops priority list
Security & privacy remain crucial to customer trust
Revising long-term digital vision
67%
Accelerating some or all existing digital transformation plans
41%
Upgrading Customer Experience Tops Priority List
1
2
3
4
5
Improving customer experience
Implementing change management
Consolidating or upgrading legacy IT
Adopting a new business or revenue model
Digital transformation isn’t just about investing in new solutions – it is also about surveying the current state of affairs and evaluating how operations and processes can
be improved.
Enhanced Reliability Requires Product & Process Optimization
say most 2021 R&D investments are aimed at improving or enhancing existing products
39%
say most R&D investments are aimed at improving or enhancing internal processes
17%
say that optimizing business processes and driving operational efficiencies across the supply chain is their #1
digital priority
BDO'S TAKE
Security and privacy have long been top of mind for technology organizations. Amid COVID-19 related disruptions, trust has become both more important and more challenging to achieve—leaving tech leaders on alert.
Security & Privacy Remain Crucial to Customer Trust
more trust
57%
less trust
same trust
Survey
respondents
Take Our Digital Maturity Assessment
say poor customer experience is biggest digital threat this year
20%
say digitization of customer experience will impact
their business
87%
see outstanding customer service as their primary competitive differentiator
6%
Survey Respondents
BDO’s 2021 Technology Digital Transformation Survey included 100 U.S. C-level executives at technology companies. The survey was conducted by Rabin Research Company, an independent marketing research firm, in January 2021.
Methodology
Video pending
Trust Tracks Upward, But Threats Linger
Tech leaders believe customer trust has shifted in the past 12 months:
61%
cYBERSECURITY
dATA pRIVACY
24%
cYBERSECURITY
dATA pRIVACY
27%
19%
cYBERSECURITY
dATA pRIVACY
12%
More
than
1 in 4
2021 Middle Market Digital Transformation Survey
Our recent survey of 500 C-suite executives provides insight into their digital transformation plans, maturity, threats and opportunities. Here’s what we found:
Organizations floor it on digital transformation
CX jumps to digital priority #1
Automation is redefining jobs, not killing them
Data analytics capabilities lag in maturity
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Take Our Digital
Maturity Assessment
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Accelerating some or all existing digital transformation plans
Revising long-term digital vision
Adding new digital projects
We needed a system that could take us into the future.
MIKE GRACE / President, Belt Railway
BDO'S TAKE
Middle market organizations are making these changes a result of the events of 2020…
Organizations Floor It on Digital Transformation
Driving operational efficiencies
Improving customer experience
Implementing change management
Consolidating or upgrading legacy IT
Adopting a new business or revenue model
1
2
3
4
5
2020
2021
Top Digital Priorities FOR
BDO'S TAKE
Why the emphasis on CX? COVID-19 precipitated changes in customer behaviors, consumption habits and expectations that are here to stay.
CX Jumps to Digital Priority #1
BDO'S TAKE
Automation will augment the workforce—not eliminate it—either by increasing the speed and quality of work or freeing up employee time to focus on more strategic priorities.
Automation Is Redefining Jobs, Not Killing Them
BDO'S TAKE
Organizations now realize that access to data-driven insights enables faster pivots. Still, most are in the early stages of data analytics maturity.
Data Analytics Maturity Lags
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Methodology
Survey Respondents
BDO’s 2021 Middle Market Digital Transformation Survey included 500 U.S. middle market C-level executives. The survey was conducted by Rabin Research Company, an independent marketing research firm, in January 2021.
Methodology
Survey Respondents
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Thank you! A copy of the report has been sent to your inbox.
57%
67%
41%
say poor customer experience is biggest digital threat this year
20%
say digitization of customer experience will impact
their business
87%
see outstanding customer service as their primary competitive differentiator
6%
High risk, high reward
say most 2021 R&D investments are aimed at improving or enhancing existing products
39%
say most R&D investments are aimed at improving or enhancing internal processes
17%
say that optimizing business processes and driving operational efficiencies across the supply chain is their #1
digital priority
More
than
1 in 4
more trust
57%
cYBERSECURITY
dATA pRIVACY
61%
Tech leaders believe customer trust has shifted in the past 12 months:
Trust Tracks Upward, But Threats Linger
more trust
more trust
more trust
less trust
same trust
57%
cYBERSECURITY
dATA pRIVACY
61%
57%
cYBERSECURITY
dATA pRIVACY
61%
Survey Respondents
BDO’s 2021 Technology Digital Transformation Survey included 100 U.S. C-level executives at technology companies. The survey was conducted by Rabin Research Company, an independent marketing research firm, in January 2021.
Methodology
Want to see how your digital initiatives stack up to your peers?
Check out our benchmarking data.
Thank you! Please click below to download the Benchmarking Report.
A copy of the report has also been sent to you for future reference.
DOWNLOAD THE BENCHMARKING REPORT
Take Our Digital Maturity Assessment